When converting from RGB to grayscale, it is said that specific weights to channels R, G, and B ought to be applied. These weights are: 0.2989, 0.5870, 0.1140.
It is said that the reason for this is different human perception/sensibility towards these three colors. Sometimes it is also said these are the values used to compute NTSC signal.
However, I didn't find a good reference for this on the web. What is the source of these values?
See also these previous questions: here and here.